Kids love stickers. We know this. There are aisles in toy and crafts stores full of stickers. Grocery store clerks keep them on hand for kids seated in parents’ shopping carts, doctor’s offices use them as rewards after a visit, and no potty-training approach would be incomplete without a sticker chart. Unlike some of the other simple joys of childhood the love of stickers, seems to, well, stick, into adulthood. So why does it work and how can we apply the benefits of sticker marketing to other tactics?

If you’ve consumed any television or movies in the past 50 years (or anything on film since the 19th century), you’ve probably recognized product placement. As a refresher, product placement is the inclusion of a branded product or service in media without explicit reference to the product.

A common misconception about brands is that they are created in the marketing department. Brands are ads. Brands are logos. Brands are taglines. Brands aren’t any of these things. Brands are experiences. They are feelings. They’re “what does this do for me and why do I care?” There are so many things that can make […]