Marketing psychology expert Dr. Jeffery Lant’s “Rule of Seven” states: “To penetrate the buyer’s conscious mind, and therefore make any significant penetration in a given market, a prospect needs to see a message a minimum of seven times within an 18-month period.”

The key is in the repetition — but that’s not all you need to know to make the “rule of 7” work for you.

Home Depot has invested heavily in advertising with the NCAA this year, announcing an extensive partnership that will provide them marketing opportunities throughout the 3+ weeks of play. 

Overall, advertising for both the men’s and women’s NCAA basketball tournament has seen tremendous growth going into 2024. ome Depot’s “Tips from the Tool Shaq” nails several key elements for a successful marketing campaign that are worth acknowledging.

Being asked by a boss, a client or a member of leadership to “make it go viral” is a universal (anduniversally frustrating) experience for marketers. 

There is no magic formula to virality. Chasing algorithms and optimizing keywords only gets you so far. 

But instead of just saying “not gonna happen,” here’s how you can explain why and how something might go viral (without guaranteeing it will, of course)