Tapping into the power of the positive, familiar notions of the past to influence consumer behavior is nothing new. Yet, in recent years, brands have turned up the dial on nostalgia in advertising — in particular, references to the 90s and early 00s. Studies have shown that a strong  desire to go back to a […]

One trend we can almost guarantee will continue to be big into 2023 is conversational marketing. Conversational marketing is the use of chat type features and direct messaging technologies to communicate with individual consumers. 

For everything there is a season. And this season is for pumpkin spice. Every August to November, consumers go wild for it. Simply put, seasonal marketing is the act of pushing certain products or messaging during certain times of the year, often to align with holidays, weather or other season-specific occurrences.

Seasonal marketing is especially popular among retail and food brands who sell products associated with traditions or celebrations that happen once per year. Think Christmas-themed home decor, Halloween candy, back-to-school supplies, etc. But it can be an effective tactic for other brands, too.