It’s the Most Wonderful Time of the Year. No, not Christmas. It’s back-to-school season! As kids across the United States are beginning to or preparing to begin another school year, their parents are preparing to spend. 

It’s the summer of girl power, and Barbie, Beyonce and Taylor are reminding us all of the incredible spending power of women.

McKinsey recently released their latest deep-dive into the youngest consumer generation and second youngest overall, Gen Z, born between 1997 and 2012. Gen Z consists of current high school and college students and early career professionals, though they’re sometimes mistaken for Millennials, their older-sister generation (born between 1981-1996.) Gen Z is a growing segment of […]