Home Depot has invested heavily in advertising with the NCAA this year, announcing an extensive partnership that will provide them marketing opportunities throughout the 3+ weeks of play. 

Overall, advertising for both the men’s and women’s NCAA basketball tournament has seen tremendous growth going into 2024. ome Depot’s “Tips from the Tool Shaq” nails several key elements for a successful marketing campaign that are worth acknowledging.

Being asked by a boss, a client or a member of leadership to “make it go viral” is a universal (anduniversally frustrating) experience for marketers. 

There is no magic formula to virality. Chasing algorithms and optimizing keywords only gets you so far. 

But instead of just saying “not gonna happen,” here’s how you can explain why and how something might go viral (without guaranteeing it will, of course)

There’s been a lot of discussion in the SEO space about how using a voice assistant affects search behaviors. And it makes sense, right? You speak differently than you write. Sometimes because of habit, sometimes in an effort to be more clear for the AI. 

But even more than anticipating the right search terms (which is critical, of course), brands also need to think about how they may be presented in the word of audio.