If you know your business well, then you know who your competition is. And likely, so does everyone else. Acknowledging your competitors, or the counter-argument to your brand, can be a powerful way to tell your story, especially if the “other side” is well-known. 

LinkedIn and Twitter are filled with reading recommendations. Marketers and entrepreneurs, especially, love sharing business books, self-help, best practices guides and other nonfiction, work-centric reading materials. While there are definitely some “must reads” on those threads, and reading (or listening to the audio), in general, is always a good idea, sticking to nonfiction might be limiting your potential, even in the “professional” sense. If growth is what marketers are looking for, the fiction section is calling.

Whether the title is CMO, VP or Marketing Director, the lead marketer at a company has a large, and sometimes seemingly insurmountable job. A good marketing leader can’t operate in a silo. They need to develop key relationships in other functional areas. By focusing on relationship building early in your tenure, you can help to improve processes, integrate messaging and develop a more full brand experience for your audience. Plus, you’ll gain insights for your team to help build and optimize the marketing strategy.