In marketing, as in sales, a popular approach is to focus on problems and solutions. Your audience has a problem, and your service/good/business is the solution. Nothing illustrates this better, perhaps, than the popular sales strategy often and aptly called “solution selling.”

For those who celebrate, Thanksgiving is this week — which means Hanukkah, Christmas and Kwanzaa are right around the corner — which means 2022 is over. It feels that way this time of year, doesn’t it? The last few months of the year are busy, busy, busy. Aside from holiday obligations and celebrations, this time […]

Marketing is more than digital efforts with hard measurable outcomes. While digital is still king in many ways, brands are turning to experiential marketing strategies more than ever to bring in new customers and retain existing ones. Hubspot’s Marketing Industry Trends Report for 2023 found that 29% of the 1,000+ global companies surveyed used experiential marketing, with 83% planning to invest the same or more in the strategy. What’s more, over half of those marketers claimed that experiential marketing was one of the most effective tactics in their arsenal.