Still, taking a step outside of the marketing and business world and engaging in content and dialogue that explores other ideas or falls into other categories (like fiction, even) might be the best thing a marketer (or any professional) can do. In that spirit, here’s some inspiration to start expanding your range. Five commute-friendly,  non-marketing podcasts for marketers.

Trends spurred by movies, books, TV shows, music, celebrities and social media can reach across industries and impact your seemingly “unrelated” business. 

Partner or partnership marketing is a term that refers to collaborative marketing techniques in which two or more brands join together to build a strategy or campaign that promotes their products/services with equal benefit.