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Practical advice on building strategy, reflections on marketing trends and more. 

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Marketing Strategy

A sign that says "keep it simple"

As business owners and marketers, we have endless tools to reach our consumers. It can be tempting to take advantage of every platform, tactic and technology to build that optimal, omni-channel strategy. But sometimes, keeping it simple can be a more effective strategy than doing it all. 

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A person juggling different shapes

“Content strategy” can feel like another marketing buzz-phrase but in reality, it’s pretty simple. It’s about generating the types of content that match your overall objective. Hubspot defines content strategy as “a plan in which you use content to achieve your business goals.”  Where brands can go wrong is sticking to just one type of […]

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2023 with confetti

It can be tempting to set big, blue-sky goals at the start of the new year (and that’s not always a bad thing) — but there are three simple resolutions that, no matter your vertical, can help you reach your goals in marketing and in business.

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Hi! I'm Colleen.

I’m a strategic marketing professional with over a decade of experience and a passion for mission-based brands.

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founder 
marketing consultant  communication expert

founder | marketing consultant | communication expert

I’m also a trained writer who loves teaching people and organizations how to improve their communication to achieve their goals. Part marketing leader, part communications instructor, 100% focused on YOUR growth.