Over the last 10 years or so, we’ve heard rumblings of the “death of email.” How our inboxes are as overflowing as our mailboxes once were with spam and sales pitches (true). How newer technology (like chat software) is replacing email (partly true). How we aren’t opening or aren’t relying on email anymore (not true).  […]

The Greek philosopher, Heraclitus, said: “change is the only constant.” In 2023, you might edit that to say “technological disruption is the only constant.” The rate at which we are introduced to and challenged to embrace new technology continues to gain speed. And for marketers, this often means a shift in strategy, budget and learning […]

When building a brand or leading a marketing effort, it can be tempting to want to hold tight to control. To be the brand police.

But what if you shared the love a bit, loosened the reins and let your audience have some ownership of the brand – what might that look like? How could you let consumers be part of the brand’s evolution? That’s where UGC comes in.