There’s been a lot of discussion in the SEO space about how using a voice assistant affects search behaviors. And it makes sense, right? You speak differently than you write. Sometimes because of habit, sometimes in an effort to be more clear for the AI. 

But even more than anticipating the right search terms (which is critical, of course), brands also need to think about how they may be presented in the word of audio.

We all know that consumers expect their brand experiences and marketing to be tailored to them, personalized. And that personalization is based on data that they have voluntarily shared or has been collected through technology. Assuming your audience has opted in: how can marketers and businesses ensure we are collecting the right data? What do we really need to know about our customers? Are we asking the right questions?

Choosing to reflect closely on how each decision you make impacts your business’ core objectives and works to build the brand is adopting brand-forward decision-making.