Word of mouth is still one of the biggest and most powerful forms of marketing. 

But how can we affect it? The simplest, truest, and hardest answer is by being better. Better than the competition, better at solving the problem, better products, better services, better at how we treat employees. If you ARE better but are still having trouble breaking through the noise, you may be asking how can you stop being a “best kept secret” and start being a “well loved solution.”

If you’ve consumed any television or movies in the past 50 years (or anything on film since the 19th century), you’ve probably recognized product placement. As a refresher, product placement is the inclusion of a branded product or service in media without explicit reference to the product.

Stress. We love stress. We love to hate stress. Complaining about being stressed, reading research on how stress is impacting our health, looking for ways to cope with stress… stress is a weekly if not daily topic in most people’s lives. One that many of us seem to think we understand.