By now, you’ve likely heard the news of Patagonia’s billionaire founder Yvon Chouinard (and family) relinquishing ownership of the business and committing the profits to fight the effects of climate change. For a business leader and a company that has been vocal about its commitment to sustainability and the environment for decades, this is their biggest stand yet — and arguably the most impactful move we’ve seen any major business take on an issue.

So, what can brands learn from Patagonia about purpose-driven marketing?

One trend we can almost guarantee will continue to be big into 2023 is conversational marketing. Conversational marketing is the use of chat type features and direct messaging technologies to communicate with individual consumers. 

It’s officially football season, and whether or not you’re a fan, you know it. (American) football in the United States is a large subculture. So, how does football achieve this level of subscription and consumer loyalty? Putting aside any fans’ genuine “love of the game,” when it comes to the NFL, investment in a lot of strategic and innovative business and marketing decisions over decades have built the money-making, consumer engagement machine that is professional football.