Marketing psychology expert Dr. Jeffery Lant’s “Rule of Seven” states: “To penetrate the buyer’s conscious mind, and therefore make any significant penetration in a given market, a prospect needs to see a message a minimum of seven times within an 18-month period.”

The key is in the repetition — but that’s not all you need to know to make the “rule of 7” work for you.

Being asked by a boss, a client or a member of leadership to “make it go viral” is a universal (anduniversally frustrating) experience for marketers. 

There is no magic formula to virality. Chasing algorithms and optimizing keywords only gets you so far. 

But instead of just saying “not gonna happen,” here’s how you can explain why and how something might go viral (without guaranteeing it will, of course)

One of the main constants in marketing is to keep things simple for your audience. The more they understand what it is you are communicating, the more likely they will be to engage with it. This is the central reason why we use landing pages in digital marketing.