the

Practical advice on building strategy, reflections on marketing trends and more. 

Blog

Brand Building

A piggy bank with lipstick on

A common misconception about brands is that they are created in the marketing department. Brands are ads. Brands are logos. Brands are taglines. Brands aren’t any of these things. Brands are experiences. They are feelings. They’re “what does this do for me and why do I care?” There are so many things that can make […]

keep reading

Hi! I'm Colleen.

I’m a strategic marketing professional with over a decade of experience and a passion for mission-based brands.

full bio

founder 
marketing consultant  communication expert

founder | marketing consultant | communication expert

I’m also a trained writer who loves teaching people and organizations how to improve their communication to achieve their goals. Part marketing leader, part communications instructor, 100% focused on YOUR growth.