Marketing is more than digital efforts with hard measurable outcomes. While digital is still king in many ways, brands are turning to experiential marketing strategies more than ever to bring in new customers and retain existing ones. Hubspot’s Marketing Industry Trends Report for 2023 found that 29% of the 1,000+ global companies surveyed used experiential marketing, with 83% planning to invest the same or more in the strategy. What’s more, over half of those marketers claimed that experiential marketing was one of the most effective tactics in their arsenal.

For small businesses and start-ups, it’s often not feasible to staff up every operational area during the growth stage. It’s also vital to continued growth to have a team that can support and execute your marketing strategy. That’s where the “vendor bench” comes in. 

If you know your business well, then you know who your competition is. And likely, so does everyone else. Acknowledging your competitors, or the counter-argument to your brand, can be a powerful way to tell your story, especially if the “other side” is well-known.