It can be tempting to set big, blue-sky goals at the start of the new year (and that’s not always a bad thing) — but there are three simple resolutions that, no matter your vertical, can help you reach your goals in marketing and in business.

Partner or partnership marketing is a term that refers to collaborative marketing techniques in which two or more brands join together to build a strategy or campaign that promotes their products/services with equal benefit.

In marketing, as in sales, a popular approach is to focus on problems and solutions. Your audience has a problem, and your service/good/business is the solution. Nothing illustrates this better, perhaps, than the popular sales strategy often and aptly called “solution selling.”