Choosing to reflect closely on how each decision you make impacts your business’ core objectives and works to build the brand is adopting brand-forward decision-making.

Word of mouth has always been the most important and impactful marketing tactic. In today’s world of online reviews, word of mouth goes beyond friends & neighbors and allows anyone to hear the feedback of previous customers. 

When building a brand or leading a marketing effort, it can be tempting to want to hold tight to control. To be the brand police.

But what if you shared the love a bit, loosened the reins and let your audience have some ownership of the brand – what might that look like? How could you let consumers be part of the brand’s evolution? That’s where UGC comes in.