Home Depot has invested heavily in advertising with the NCAA this year, announcing an extensive partnership that will provide them marketing opportunities throughout the 3+ weeks of play. 

Overall, advertising for both the men’s and women’s NCAA basketball tournament has seen tremendous growth going into 2024. ome Depot’s “Tips from the Tool Shaq” nails several key elements for a successful marketing campaign that are worth acknowledging.

When it comes to your industry, your product or service, you are the expert — but when it comes to branding and marketing that business, you may not be. Having a seasoned Chief Marketing Officer (CMO) in your corner can make all the difference. A CMO plays a crucial role in defining your brand, growing your audience and ultimately scaling your business. However, many start-ups and growth-stage companies don’t have the resources for a full-time CMO – this is where a Fractional CMO comes in.

There’s been a lot of discussion in the SEO space about how using a voice assistant affects search behaviors. And it makes sense, right? You speak differently than you write. Sometimes because of habit, sometimes in an effort to be more clear for the AI. 

But even more than anticipating the right search terms (which is critical, of course), brands also need to think about how they may be presented in the word of audio.