The average office worker receives about 121 emails per day. The average American sees hundreds of advertisements per day. And the average person sends and receives 72 text messages per day. 

Knowing that your audience, your clients, your colleagues are trying to decipher that many messages each day, how can you ensure that your message gets through?

The problem of miscommunication — or ineffective communication — is certainly not new, nor does it discriminate by industry, profession or position. All teams can benefit from better communication skills, including refresher training and practical lessons to increase productivity. A business communication workshop led by an experienced instructor is a great way to offer meaningful professional development.

Prioritizing Clarity: Email Communication

 How can you make sure action is taken without having to write 3, 4 and 5 follow-up emails? 

Clarity is the cornerstone of productivity. By refining communication skills, employees can articulate ideas more clearly, leading to streamlined workflows and improved efficiency. 

Since a large portion of business communication these days happens over email, look for a workshop that offers guidance on improving email communications. This can include:

• Discussion of formatting
• Advice on better articulation of purpose, action and decision-makers
• Refreshers on email etiquette and when email should and should not be used 

Email communication lessons are especially useful for those in client-facing roles, earlier career professionals or those managing projects with many stakeholders.

Beyond Email: Interpersonal Skills

Effective communication requires a certain level of psychology — that is, understanding how humans think, interact and feel. 

Business communication workshops can delve into the nuances of interpersonal skills, equipping your employees with the tools to convey their ideas clearly, empathize with colleagues, and navigate challenging conversations with finesse. These skills are paramount for building positive relationships within your team and with clients.

Audience-based communication exercises can help your team learn how to flex their communication for:

• C-suite and executive managers
• Clients
• Vendors
• Colleagues
• Subordinate staff members
• And more

Create and Promote a Work Culture 

Communication workshops can also serve as the catalyst for cultivating a unified team culture. 

Introducing new processes or ways of communicating can reduce frustration and open doors for increased collaboration.

Through interactive sessions and team-building exercises, employees can learn to communicate more openly. This newfound unity not only enhances the work environment but also strengthens the fabric of your organization, fostering a sense of belonging and shared purpose.

Elevating Customer Service Experience 

Your employees are the face of your brand. Helping them to see how they align with and embody brand values when interacting with customers or clients can be transformational. As their communication skills improve, so will the customer experience. Business communication workshops focus on customer-centric or audience-based communication, teaching your team to connect with clients on a deeper level, understand their needs, and provide exceptional service. This, in turn, translates into customer loyalty and positive brand perception.

Where to Start

Sabatino Marketing builds customized, interactive business communication workshops for teams of varying sizes. After an initial discovery call, we take our curriculum and tailor it to your specific industry, goals and needs. Training topics include all areas of business communication ranging from effective emails to presentation skills, shifting communication for different audiences to brand ambassadorship.

Want to learn more? Reach out to us to schedule a free consultation.