Partner or partnership marketing is a term that refers to collaborative marketing techniques in which two or more brands join together to build a strategy or campaign that promotes their products/services with equal benefit.

In marketing, as in sales, a popular approach is to focus on problems and solutions. Your audience has a problem, and your service/good/business is the solution. Nothing illustrates this better, perhaps, than the popular sales strategy often and aptly called “solution selling.”

For those who celebrate, Thanksgiving is this week — which means Hanukkah, Christmas and Kwanzaa are right around the corner — which means 2022 is over. It feels that way this time of year, doesn’t it? The last few months of the year are busy, busy, busy. Aside from holiday obligations and celebrations, this time […]