For any business, product or service that has any digital presence (so all of them), investing in UX is a crucial marketing strategy.

Word of mouth has always been the most important and impactful marketing tactic. In today’s world of online reviews, word of mouth goes beyond friends & neighbors and allows anyone to hear the feedback of previous customers. 

McKinsey recently released their latest deep-dive into the youngest consumer generation and second youngest overall, Gen Z, born between 1997 and 2012. Gen Z consists of current high school and college students and early career professionals, though they’re sometimes mistaken for Millennials, their older-sister generation (born between 1981-1996.) Gen Z is a growing segment of […]