When it comes to your industry, your product or service, you are the expert — but when it comes to branding and marketing that business, you may not be. Having a seasoned Chief Marketing Officer (CMO) in your corner can make all the difference. A CMO plays a crucial role in defining your brand, growing your audience and ultimately scaling your business. However, many start-ups and growth-stage companies don’t have the resources for a full-time CMO – this is where a Fractional CMO comes in.

The problem of miscommunication — or ineffective communication — is certainly not new, nor does it discriminate by industry, profession or position. All teams can benefit from better communication skills, including refresher training and practical lessons to increase productivity. A business communication workshop led by an experienced instructor is a great way to offer meaningful professional development.

One of the main constants in marketing is to keep things simple for your audience. The more they understand what it is you are communicating, the more likely they will be to engage with it. This is the central reason why we use landing pages in digital marketing.