Whether it’s time to take your brand to the next level, launch your company or introduce a new product, partnering with a marketing or creative agency is often a good move for a smaller or on-the-rise business. Or, for a business that just doesn’t have a robust marketing or creative team in house. 

No matter the reason for seeking an agency relationship, it’s important to be clear what it is that you need before you go searching for that perfect partner.

Each new person that joins your company contributes to the culture and evolves experience of the brand for everyone they interact with – from vendors to customers to colleagues. 

Recruiters and HR professionals have always served as brand ambassadors, well-versed on the company mission, values, culture, benefits, etc. etc. 

But they’re also shaping the brand perhaps even more than the marketing department or the CEO. Why? Because the act of hiring is maybe the most important action you take to grow and evolve your brand.

A common misconception about brands is that they are created in the marketing department. Brands are ads. Brands are logos. Brands are taglines. Brands aren’t any of these things. Brands are experiences. They are feelings. They’re “what does this do for me and why do I care?” There are so many things that can make […]