If you’ve consumed any television or movies in the past 50 years (or anything on film since the 19th century), you’ve probably recognized product placement. As a refresher, product placement is the inclusion of a branded product or service in media without explicit reference to the product.

Stress. We love stress. We love to hate stress. Complaining about being stressed, reading research on how stress is impacting our health, looking for ways to cope with stress… stress is a weekly if not daily topic in most people’s lives. One that many of us seem to think we understand. 

When it’s time to find the right marketing or creative partner, it’s all about the process. A streamlined and comprehensive process will result in making sure you’ve selected the right vendor for your needs.