Marketing is more than digital efforts with hard measurable outcomes. While digital is still king in many ways, brands are turning to experiential marketing strategies more than ever to bring in new customers and retain existing ones. Hubspot’s Marketing Industry Trends Report for 2023 found that 29% of the 1,000+ global companies surveyed used experiential marketing, with 83% planning to invest the same or more in the strategy. What’s more, over half of those marketers claimed that experiential marketing was one of the most effective tactics in their arsenal.

Tapping into the power of the positive, familiar notions of the past to influence consumer behavior is nothing new. Yet, in recent years, brands have turned up the dial on nostalgia in advertising — in particular, references to the 90s and early 00s. Studies have shown that a strong  desire to go back to a […]

The idea of conducting or collecting market research can feel daunting. Scary even. You might be worried about whether your audience will respond to your questions, if they will be annoyed by the outreach or frustrated with a lengthy survey. You may be worried about your ability to collect the right data, to organize and make sense of it all.